Free Tools

Below are 10 commonly used free tools for PPC.

Adwords Editor

A fast, easy-to-use, and completely free-of-charge application coded by Mozilla. You can make bulk uploads and changes in just a few seconds.

Adwords Preview Tool

Help you view your ads without generating an impression in your account. It is useful for frequently checking the same keywords without artificially push your ad down the page and also useful for geo targeting to check if your ads are showing in your selected areas.

Adwords Wrapper

Allow you to automatically create phrase and exact match keywords from your list. Handy if you upload using Adwords instead of Editor.

Google Adwords Keyword Tool

Probably the NO.1 free keyword tool on the web. An important tool for a PPC account manager to find out derivate keywords, search volumes, ad positions and approximate CPC's. It enables you to target by area and also by match type.

Google Traffic Estimator

Provide you approximate search volumes based on keywords that have been entered. It should be noted that its accuracy maybe questionable. However, it still can help you assume the click volumes in advance of a campaign. It also targets languages or countries and also shows ad positions based on CPC's and budgets.

Misspelling Tool

It would be useful if you have keywords that are often miss-spelt, such as "Souvenir” which will have a multitude of spelling attempts.

Miva Keyword Tool

You can automatically check lists of derivates key terms and the derivates of them. For example if you search "Key", a list of Key related terms appear. If you click on one of the words on the list such as "Key Holders", you’ll see all the derivates of “Key Holders". It is useful for categorization when creating a new PPC account.

MSN Demographic Prediction

Use this tool to find out data about the demographics of your audience. Since the data is come from MSN passports, so the accuracy is somehow questionable.

Preview My PPC

A great tool for making ad preview on Google, Yahoo and MSN. It is useful for capturing screenshots to show to clients and potential clients.

Spacky

A tool for getting estimates of searches on Google, Yahoo and MSN. The overture data might be inaccurate as Yahoo has already disbanded the public use of the tool. No geo targeting option is offered.