Methodology

Focus's PPC Management undergoes the following processes:

1. Research & Analysis

The PPC process starts with an in-depth website and competition analysis coupled with detailed research on keyword gradient.

2. Selection & Design

Based on these findings, select keywords to capture target audience. Create cogent Ad text for high click-through- rate (CTR), and design effective landing page to boost the conversion ratio.

3. Implementation

Next, implement keyword bid strategy wherein bids are placed for the selected keywords; monitor bids and review selected keywords regularly.

4. Monitoring & Tracking

Monitor and track the performance of key campaign metrics at micro as well as macro level, using scientific tools.

5. Periodic Reporting

Compile the key performance indicators (KPI) for the campaign into a report and send to the client periodically.

6. Testing & Continuous Refinement

Use A/B (split) and multivariate testing to constantly refine the campaign thus ensuring a maximum return on your investment.