Methodology

There are no one-size-fits-all SEO solutions. Each web site requires a specialized solution corresponding to the marketing objectives. We look for the shortcommings in the web site from an SEO perspective, and offer comprehensive plans to address the deficiencies at a granular level. Focus provides SEO methodoloogy that characterized by customizaiton:

1. Website & Competition Analysis

The SEO process starts with an analysis of the website using parameters such as code consistency, broken links, Meta tags and keyword density to identify the inherent weaknesses and latent strengths. Gain an insight into the competitive environment with a comprehensive analysis.

2. Strategy Formulation

Based on the results of website and competition analysis, a strategy is planned to address these weaknesses and leverage the latent strengths of the website, to achieve the set objectives. Then, break down the strategy into functional modules with set time lines.

3. Keyword Selection

Since keywords form the backbone of SEO services, Focus's experts conduct intense research to identify the most appropriate keywords and choose the right ones for your website under a prudent selection. The selected keywords are ensured to attract visitors that are most desired by the website, boost targeted traffic to the web site, and increase sales.

4. Site Architecture & Content Optimization

After the process of keyword selection, optimize the structure and content of the website to represent the targeted keyword adequately. Based on proper usage and density of keywords, create the most appropriate structure (site map, pages, scripting, meta- tags etc) and content. With emphasis on keyword prominence and proximity, make your website search-engine friendly and improve its ranking.

5. Link Tracking & Building

Link tracking enables you to find potential link partners, then you can link your website to thematically relevant web pages through text links, articles links, submission links, etc. These links help attract Search Engines crawlers to visit the website frequently, and cache the web pages.

6. Analysis & Reporting

Conduct an intensive analysis of the project's progress; compile the thorough report based on key performance parameters, and deliver to the client. You can take it as reference to modify or plan for further improvements.

7. Business Analysis

To find out the actual profitability achieved through the campaign, we measure the traffic that your website received, against the traffic that converted to profitable business. Compare the results with the pre-determined campaign objectives to identify areas for improvements.