Examples

Successful Social Media Marketing Examples

Let us share with you some examples of companies using and being used by SMO:

• Adidas: Social networks - Adidas soccer on MySpace; 70% of ROI driven by pass-along, also known as "never-ending friending".
• Adobe:
• Blogging: Many individual and product blogs
• Tagging: Delicious account used to bookmark primarily tutorials.
• Apple:
• Blogging: iPod's dirty little secret
• Social networks: Apple Students group on Facebook.
• BMW:
• Social networks: Facebook 1-Series Road Trip application; Rampenfest fan page.
• Coca-Cola:
• Blogging: Coca-Cola Conversations discusses company history.
• Online video: Sponsored Cans Professional 3. Diet Coke + Mentos by Eepybird.
• Social networks: Sprite Sips and CokeTag Facebook applications.
• Virtual Worlds: Virtual Thirst contest in Second Life to design a vending machine.
• Widgets: Coke Bubbles on Joost.
• Dell:
• Blogging: Direct2Dell generates 3.5 million pages views/month. Nine official internal blogs and hundreds of team/departmental blogs in English, Chinese, Japanese, French Canadian, Portuguese, and Spanish.Dell Hell. Osaka flaming laptop.
• Brand Monitoring: Uses conversation monitoring from Visible Technologies.
• Crowdsourcing: Ideastorm allows users to suggest and vote on ideas, has generated 9,800+ ideas. Employee storm, internal idea community has generated over 2,700 ideas.
• Microblogging: 22 corporate accounts on Twitter, as well as 17+ individuals using "[Name]AtDell" handles
• Virtual Worlds: Second Life Island.
• Dove:
• Online video: dove evolution video on YouTube has generated over 7 million views.
• Widgets: MTV Fresh Takes widget.
• Ford:
• Blogging: Sponsored a test drive event for women bloggers. Where are the Joneses? Blog.
• Microblogging: FordDriveOne on Twitter. Twitter account for North America.
• Organization: Hired Scott Monty to run social media.
• Social networks: Ford Drives U Facebook group for student buyers. Where are the Joneses? Group.
• Wiki: Where are the Joneses?
• WOM campaign: Hurra Torpedo campaign
• H & M: Social networks: Facebook fan page.
• IBM:
• Blogging: 125 corporate blogs.
• Forums: developerWorks.
• Microblogging: Smart SOA Social Network ((S3N)) Team on Twitter.
• Online video: Rational Heroes machinima videos and Meet Mr. Fong on YouTube.
• Podcasting: developerWorks and Social Networking Now
• Social networks: Rational Heroes community space.
• Strategy: internal social computing guidelines
• Virtual Worlds: IBM Business Center and Rational Software Conference/Hipihi in Second Life.
• Wikis: developerWorks.
• IKEA:
• Blogging: Blogger relations with Jen Segrest of OHIkea, creator of "Saint Tokig" and forced to change her blog name to "FlatPack Ohio." Ikea Hacker.Ikea Fans.
• Online video: Video sharing (Sweden)
• Social networks: Community (Singapore). Facebook fan group.
• Johnson & Johnson:
• Blogs: JNJ BTW. Kilmer House - history blog
• Events: Camp Baby 2008 for mommy bloggers.
• Online video: J & J health channel on YouTube.
• Social networks: Facebook Acuminder application and ADHD Moms fan page.
• KFC:
• Blogging: KFC Nation Citizen Blogs.
• Social networks: KFC Nation. Facebook fan page.
• Kodak:
• Blogging: A Thousand Words, Grow Your Biz, and PluggedIn blogs.
• Microblogging: Chief Blogger and Chief Biz Dev Officer on Twitter.
• Online video: YouTube channel.
• Organization: Hired a Chief Blogger.
• Photo sharing: Flickr photostream.
• Podcasting: Kodak Close Up.
• Social networks: Facebook fan page.
• Tagging: delicious account.
• L'Oreal: Blogging: Vichy character blog and relaunch.
• McDonalds:
• Blogging: Corporate social responsibility blog. Fake Monopoly game blogs. Mom's Quality Correspondents blog - "real moms" blogging about McDonalds behind the scenes.
• Podcasting: Investor relations and other issues.
• Social networks: Internal "Mindshare" community powered by Awareness Networks. College Hoops Extra Value Picks Facebook Application.
• Microsoft:
• Blogging: Community blogs.
• Online video: Bring the Love Back and Inspiration, Anyone? Videos.
• Social networks: Channel 9 developer community. Got Pies, OfficePoke, and Name That Small Business applications on Facebook.
• MTV:
• Blogging: Splash Page. Movies Blog.
• Social networks: Flux
• Widgets: VMA 2008 and New Year's Eve 2008 widgets.
• National Geographic:
• Blogs: The Green Guide
• Forums: NGC Forums
• Mashups: Wildlife Filmaker
• Microblogging: Twitter account
• Online Video: Everyday Explorers, YouTube channel
• Podcasts: Three podcasts
• Social networks: Imbee, MySpace
• Virtual worlds: LA Hard Hats virtual construction site.
• Nike:
• Blogging: Nike Basketball. Running. Women NFR.
• Mashups: Nike 6.0 action sports community. Nike+ running route finder.
• Social Networks: Jordan Brand Breakfast Club drew 120,000 members.
• Widgets: Nike+ challenges and goals.