Methodology

The 3 steps to Social Media Optimization

How do you build links and drive more traffic to your website quickly by spending less money and effort? Just follow the suggested steps below:

STEP 1: Create High Quality Content That Are Worth-telling

You make traffic from people who will click through to read your content including articles, video and pictures. The Internet today is so packed with information, how can yours grab and hold visitors attention? The first thing you should do is to create high quality and trustworthy content that is different from other millions of web pages with similar content. High quality website content should be:

To make your content remarkable and memorable, the following tips might help!

Don't forget a compelling and relevant title for SEO! A great content also needs a great title or headline to attract readers on social media websites. The title of the article, post or video should contain keywords and phrases that your target audience is actually typing into search engines when looking for the solution your article helps them solve.

STEP 2: Let Social Media Websites Know Your Content

Just go and set up free accounts at social media websites before you can post content. After your accounts are set up (normally takes no more than 5 minutes), you can start posting your content to drive traffic and build great links for your website. Pick 20-30 social media sites for initial stage of social media optimization. The following are only some examples of social media websites:

How to get things started? There are many different ways to get your content onto social media websites. You can do each submission one at a time; or simply go to Socialmarker.com, one of the semi-automatic social media posting services, that lets you post your content to about 50 of the top social media websites. At Socialmarker.com, just fill in the box in the upper right hand corner of the page with:

Afterwards, click "submit" and the social marker site will automatically take you to each social media site to submit content. It can save you probably half of the time it would take you to go to each website to do submission one by one.

You also need Social Bookmarking. It is important to bookmark content other than just submit your own content on the site. Create multiple accounts for bookmarking and forming a big web of links between your content and your websites, and so to get better search rankings.

What's next? After bookmarking your content with the targeted title, you would start to see traffic coming in within 24 hours. The traffic volume highly depends on your content quality and compelling title. When you submit your content to the social media sites, the search engines especially Google will follow the links back to your website and immediately index your content.

STEP 3: Integrate Multiple Social Media to Build Links Back To Your Site

The whole idea of social media optimization is to lead people back to your website. To ensure you attract the most visitors back to your site, you need to cast the largest "web" out on the net by integrating social media and other internet marketing techniques together, letting your content out to as many places as possible.
How do you build your "Web"? All these might help!

RSS Feed is a way that people can easily read content from your website without actually going to your website. First, go to www.feedburner.com and set up a free account. Once you have your account, you can run "burn a feed" for your website or blog. Whenever you write an article, your RSS feed will be automatically updated. You can use this "new feed" provided by Feedburner to submit your feed to website and blog directories like Technorati.com and Yahoo News which will get your content out to multiple websites automatically every time you write new content.

Video Marketing / Content Creation is important for your "web". Video is an effective way to drive people back to your website and generate more traffic. Film a video to talk about how your target market can solve a particular solution, or do a PowerPoint presentation with voice over. Make a compelling title of your video. Place your website URL in the video to drive people back to your site. Submit the video to multiple video sharing sites like Youtube.com and others. You can do the submission one at a time yourself, or use websites like Tubemogul.com, a free video submission service; or Trafficgeyser, membership based automatic video posting service that supports more video sharing sites.

The overall social media optimization process mentioned above would help you:

The most crucial part is to make the whole SMO process systematized. Your job is to focus on creating quality content. SMO process will help you get the word out on the internet quickly, efficiently, and cost-effectively.